Our purpose is to support and accelerate sustainability.


Purpose Actions

To achieve our purpose of accelerating sustainability, we will

  1. Create sustainability awareness of products, services, initiatives, organisations, certifications, eco-labels, etc
  2. Promote sustainable organisations by sharing information about their products, services and initiatives.
  3. Recognise sustainable organization, individual and initiative’s contribution through awards and accolades.
  4. Collaborate for sustainability with customers, suppliers, government organizations, not-for-profit organizations, NGOs, co-operatives and educational institutes.
  5. Collaborate with competitors to promote sustainable initiatives, practices and activities.



Purpose – People – Planet- Prosperity – Pleasure

Our purpose should help collaborate with people, who wish to protect planet to deliver prosperity and pleasure.



  1. Customer Focus
  2. Sustainability
  3. Collaboration
  4. Care
  5. Innovation
  6. Humility
  7. Simplicity
  8. Intelligence
  9. Dedication
  10. Constant Learning
  11. Set Benchmark
  12. Relative Velocity



Our mission is to accelerate sustainability by promoting sustainable organisations, products, initiatives, practices, activities, etc.